- (Photo Credit: Reuters)
Apple has enjoyed some success with its new celebrity backed iPhone 4S series of commercials that feature actors Samuel L. Jackson and Zooey Deschanel.
According to advertising tracking firm Ace Metrix, the two ads have scored extremely well with consumers, generating scores that are higher than any other iPhone 4S ad released this year.
"Apple's ads for iPhone had been falling rather flat earlier in the year, all scoring below the Apple iPhone norm of 620. This new creative tack that uses likeable celebrities struck a [chord] with American viewers," said Peter Dabol, the CEO of Ace Metrix.
"These ads performed very well, especially with younger women, who did not react as strongly to Apple's more feature focused ads from earlier in the year," added Dabol. "Celebrity ads are risky, as many celebrities can be polarizing. In these latest ads, Apple has chosen wisely, using celebrities with broad appeal."
However, despite the celebrity ads scoring 653 and 645 with the firm, Samsung still reigns supreme with its ad for the Galaxy Note titled "The Best Of A Phone and Tablet" that came in first place with an Ace Score of 686.
Apple's celebrity ads also scored lower that the iPhone 4S Camera Ad the company released back in late October that had a viewer score of 659.
Ace Metrix's top ten list of mobile phone ads was dominated by the Galaxy Note and the iPhone 4S with the exception of Samsungs "Samsunged Again" Super Bowl commercial that came in tenth.
"Samsunged Again" took on a more negative and aggressive tone, targeting Apple and iPhone users. It achieved a score of 583 on Ace Metrix.
Apple's third highest scoring ad was "Road Trip," that came in sixth with a score of 615.